Experiential Activation

VisitPAxFIFAWorldCup

A World Cup hospitality pavilion at Philadelphia's Lemon Hill, built to welcome fans and send them home curious about Pennsylvania.

CLIENT
Visit PA
AGENCY
n/a

A PLACE TO SIT DOWN, CHARGE UP AND WATCH THE MATCH.

01
Brief & Design

A COOLER WAY TO EXPERIENCE PENNSYLVANIA

Designed for long summer match days, the pavilion combined shade, seating and charging with a visual experience that gave fans a fresh look at what makes Pennsylvania worth exploring.

02
Fabrication

A LOUNGE BUILT FOR MATCH DAY

The build brought together custom structures, shaded lounges, integrated technology, interactive elements, and a mobile merchandise truck, all fabricated and installed to create one cohesive fan destination.

03
Delivery

A FAN FAVORITE AT LEMON HILL

39 days. 575,000+ visitors. 100,000+ guests. Aardvark installed and operated the 4,000 square foot Visit PA Pavilion throughout the FIFA Fan Festival™, giving fans a place to cool off, catch a match and discover Pennsylvania.

TELL US WHAT YOU'RE
BUILDING

Send us a brief, a sketch, or an idea you haven't finished having yet. We'll tell you what it takes.