A World Cup hospitality pavilion at Philadelphia's Lemon Hill, built to welcome fans and send them home curious about Pennsylvania.
CLIENT
Visit PA
AGENCY
n/a
HOW IT CAME TOGETHER
A PLACE TO SIT DOWN, CHARGE UP AND WATCH THE MATCH.
01
Brief & Design
A COOLER WAY TO EXPERIENCE PENNSYLVANIA
Designed for long summer match days, the pavilion combined shade, seating and charging with a visual experience that gave fans a fresh look at what makes Pennsylvania worth exploring.
02
Fabrication
A LOUNGE BUILT FOR MATCH DAY
The build brought together custom structures, shaded lounges, integrated technology, interactive elements, and a mobile merchandise truck, all fabricated and installed to create one cohesive fan destination.
03
Delivery
A FAN FAVORITE AT LEMON HILL
39 days. 575,000+ visitors. 100,000+ guests. Aardvark installed and operated the 4,000 square foot Visit PA Pavilion throughout the FIFA Fan Festival™, giving fans a place to cool off, catch a match and discover Pennsylvania.