Brand Activation
A Rube Goldberg minigame for the American Express Fan Experience at the US Open, at the USTA Billie Jean King National Tennis Center.
CLIENT
American Express
AGENCY
Momentum Worldwide
HOW IT CAME TOGETHER
Hold your hand over the sensor and try to keep up.
01
Brief & Design
It had to work every time
We designed a chain-reaction minigame that had to run the full sequence every single time, for a queue of guests who each got one turn. It took an iterative design process to get it that reliable.
02
Fabrication
Built, tested, broken down
We built and tested the machine in the shop, then broke it down for transport.
03
Delivery
Reassembled on site at the US Open
We assembled it on site at the US Open. Guests triggered it by hovering a hand over a sensor, then tracked the moving balls and scored as many points as they could before the clock ran out.
TELL US WHAT YOU'RE
BUILDING
TELL US WHAT YOU'RE
BUILDING
Send us a brief, a sketch, or an idea you haven't finished having yet. We'll tell you what it takes.