A retro pop-up diner at the 2024 Roots Picnic, serving Questlove's Cheesesteaks as part of Stella Artois' Let's Do Dinner series.
A RETRO DINER ON A FESTIVAL LAWN.
DINNER SERVICE IN THE MIDDLE OF A FESTIVAL
Stella Artois brought its Let’s Do Dinner series to Roots Picnic, partnering with The Roots to serve Questlove’s Cheesesteaks in a sit down dining experience.
THE STRUCTURE BEHIND THE DINER
Our team designed, built and installed the diner's key structural elements. The finished room had a diner-car facade at the entrance, a red and white checkerboard floor, hedge walls and an oversized vinyl record at its center.
SERVING UP DINNER AT ROOTS PICNIC
Installed by our team in the summer heat, the finished diner opened at the 2024 Roots Picnic in Philadelphia, giving festivalgoers a place to sit down, grab a bite and recharge between sets.
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BUILDING
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