Mobile Pop-Up
A glass truck converted into a mobile showroom for an exclusive Alexander Wang x Adidas drop during New York Fashion Week.
CLIENT
Alexander Wang x Adidas
AGENCY
Droga5
HOW IT CAME TOGETHER
People started lining up at 3am without knowing what was inside.
01
Brief & Design
A launch without a store
Droga5 needed to launch an exclusive collection across New York without a store. We proposed two deliberately under-branded vehicles, betting that curiosity would do more work than signage.
02
Fabrication
A glass truck turned showroom
We converted a custom glass truck into a sleek, fluorescent-lit retail showroom and paired it with a 26-foot box truck.
03
On The Road
Lines forming at 3am in SoHo
We parked first on a prominent SoHo street, where lines started forming at 3am. The drop sold out at every permitted location across the city.
TELL US WHAT YOU'RE
BUILDING
TELL US WHAT YOU'RE
BUILDING
Send us a brief, a sketch, or an idea you haven't finished having yet. We'll tell you what it takes.