A college football tailgate tour, now in its fifth consecutive year, that grew into trophy tours, festivals and championship events.
TAKING JERSEY MIKE’S ON THE ROAD, ONE STOP AT A TIME
BUILT TO BRING JERSEY MIKE’S TO THE CROWD
Jersey Mike’s main goal was to increase app downloads, and the strategy was simple: expand its reach beyond its restaurants by bringing fresh subs, sampling and fan engagement directly to audiences at football games, festivals and major events.
THREE VEHICLES. ONE TEAM. READY FOR THE ROAD.
Our team outfitted three mobile platforms: a BizBox trailer, LED Screen Promo Truck and a convertible Glass Truck. We also managed the entire tour, from permits and site locations to onsite operations. The result? A flexible fleet that took Jersey Mike’s to different stops, crowds and tours.
FIVE YEARS. MULTIPLE TOURS. A GROWING BRAND.
1,500 sub samples per event day
300+ app downloads per event day
Five + years running.
The tour expanded beyond college football to include the Naismith Trophy Tour, Live Nation festivals, the Special Olympics, NFL Flag Football, and the National Lifeguard Championships.
TELL US WHAT YOU'RE
BUILDING
Send us a brief, a sketch, or an idea you haven't finished having yet. We'll tell you what it takes.