During New York Fashion Week, Marshalls’ Interactive Wardrobe turned fashion and technology into a playful, gamified experience where guests could interact, win prizes, and create content worth sharing.
Where the Light Lands, the Prize Awaits.
Fashion Meets a Little Friendly Competition
The Interactive Wardrobe turned prize-winning into a game. Guests triggered a sequence of lights across the wardrobe, with the final stop revealing what they’d take home.
Built for the Spotlight
The wardrobe, lighting, and interactive technology we programmed came together as one cohesive system, making every part of the experience work in sync.
The Main Attraction
Set in the heart of New York Fashion Week, the Interactive Wardrobe drew in passersby and press alike, with lines forming for their chance to play, take photos, and share the experience.
TELL US WHAT YOU'RE
BUILDING
Send us a brief, a sketch, or an idea you haven't finished having yet. We'll tell you what it takes.