A custom mobile experience bringing OUAI’s St. Barts collection to college campuses across the country.
BRINGING THE ISLAND VIBES TO CAMPUS.
ST. BARTS GOES MOBILE
OUAI took its St. Barts collection on the road, bringing a tropical escape to college students in a custom trailer inspired by the island.
A TRAILER DRESSED FOR THE ISLANDS
The trailer was transformed into a tropical escape, outfitted with lush florals, scent misting, LED signage and a branded bar. White arches, sculpted steps and a slatted wood counter carried the island aesthetic throughout the space.
THE CROWD KEPT COMING
At each stop, students lined up to experience the St. Barts collection, sample the products and pick up a goodie bag. Aardvark handled the assembly and prep of the bags, helping keep distribution moving across the tour, which delivered 16,000 goodie bags featuring 48,000 products.
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