A mobile retail program that brought the T-Mobile store experience directly to customers, from major cities and rural towns to MLB Fan Fest.
CLIENT
T-Mobile
AGENCY
n/a
HOW IT CAME TOGETHER
THE MOBILE STORE CUSTOMERS LOVED
01
The Brief
RETAIL THAT COMES TO THE NEIGHBORHOOD
T-Mobile wanted a store that could travel to customers, whether they lived in a major city or a rural town.
02
Fleet & Build
MOBILE SHOWROOMS + TECH ON THE ROAD
Across 45+ vehicles, Aardvark handled the full build, operations and management of the fleet, transforming mobile showrooms into fully functional retail spaces. A dedicated Tech Experience truck brought hands-on product demos to major events, including CES in Las Vegas.
03
On The Road
REACHING NEW CUSTOMERS, AND KEEPING THEM
These mobile retail pop-ups delivered the highest customer retention of any T-Mobile retail location. Even more telling? 89% of shoppers had no plans to visit a brick-and-mortar T-Mobile store.
TELLUSWHATYOU'RE
BUILDING
Send us a brief, a sketch, or an idea you haven't finished having yet. We'll tell you what it takes.