Mobile Pop-Up

T-MobileRetailProgram

A mobile retail program that brought the T-Mobile store experience directly to customers, from major cities and rural towns to MLB Fan Fest.

CLIENT
T-Mobile
AGENCY
n/a

THE MOBILE STORE CUSTOMERS LOVED

01
The Brief

RETAIL THAT COMES TO THE NEIGHBORHOOD

T-Mobile wanted a store that could travel to customers, whether they lived in a major city or a rural town.

02
Fleet & Build

MOBILE SHOWROOMS + TECH ON THE ROAD

Across 45+ vehicles, Aardvark handled the full build, operations and management of the fleet, transforming mobile showrooms into fully functional retail spaces. A dedicated Tech Experience truck brought hands-on product demos to major events, including CES in Las Vegas.

03
On The Road

REACHING NEW CUSTOMERS, AND KEEPING THEM

These mobile retail pop-ups delivered the highest customer retention of any T-Mobile retail location. Even more telling? 89% of shoppers had no plans to visit a brick-and-mortar T-Mobile store.

T-Mobile mobile retail activation on the beach
Interior of the T-Mobile mobile retail showroom
T-Mobile promotional truck driving along a desert road
T-Mobile promotional truck at a hot-air balloon festival

TELL US WHAT YOU'RE
BUILDING

Send us a brief, a sketch, or an idea you haven't finished having yet. We'll tell you what it takes.