Mobile Retail

Roller Rabbit

Aardvark Studios brought the heat with Roller Rabbit’s first-ever mobile pop-up tour, hitting three schools across the Southeast. We handled everything—design, fabrication, logistics—creating an exclusive experience with collegiate-inspired pajama sets, sweatshirts, and more, only available at the pop-up.  The activation generated over 7,000 interactions and exceeded sales goals, with over 2,000 units sold per school. Each stop included unique local partners for giveaways like cookies, mochi tea, acai bowls, and a free tote with purchase. The tour was a massive success, leaving a lasting impression and setting the stage for even bigger things ahead.

Alexander Wang / ADIDAS

For the grand stage of New York City’s fashion week, the collaboration between Alexander Wang and Adidas demanded a showcase as unique as their partnership. Enter Droga5, seeking Aardvark’s expertise, and we were more than ready for the challenge.

What unfolded was nothing short of brilliance – not one, but two vehicles, meticulously produced, operated, and managed. Picture a box truck seamlessly paired with a custom glass truck, metamorphosed into a chic pop-up shop. Within this mobile marvel, a surprise product launch was brewing, and the anticipation reached such heights that the Alexander Wang x Adidas merchandise vanished in a blink at every pop-up location across the city.

The aftermath? A surge in revenue, a symphony of social buzz, and a cascade of press coverage. This wasn’t just a merch drop; it was a masterclass in exclusivity, showcasing the unparalleled effectiveness of a custom pop-up shop.

Amidst the glamour of models and the allure of fashion, it was the trucks that stole the limelight. Sleek, modern, and irresistibly eye-catching, they transformed the experience for Alexander Wang and Adidas.

eBay

Get ready to redefine luxury with eBay’s launch of The Luxe Line! Aardvark rolled out a show-stopping mobile consignment concierge van for Edelman’s client eBay, with a custom setup featuring a sleek vending window and display cases that’ll make your heart skip a beat. Elevating the game, this in-person luxury experience lets you have your prized handbags appraised, photographed, and consigned on the spot by eBay pros. Glamour hit the streets, and The Luxe Line made its mark in LA and Las Vegas during the holidays!