Running an experiential marketing event can be a difficult experience. There are a lot of moving parts, and it can be easy to get overwhelmed. That’s why Aardvark Studios is here to help.
We have an experienced team of program managers who can help you with every step of the event planning process. We can help you set up the event, gain the necessary permits, pay the taxes, and handle everything else that needs to be done so you can focus on making sure everything goes off without a hitch.
Experiential marketing doesn’t have to be difficult when you have Aardvark on your side. We can help you take your marketing campaign on tour and reach new audiences in a unique and engaging way.
Contact us today to learn more about how we can help you with the planning and logistics of your next event.
Planning & Logistics
husky tools
When Home Depot acquired Husky Tools, they wanted to run a huge mobile tour to build up some buzz around their new subsidiary. Their agency, Mother NYC came to Aardvark, the experiential planning and logistics experts, to help make their ideas a reality.
Aardvark first procured the perfect vehicle and oversaw the fabrication to make it road ready. Then, their expert logistics team planned out the tour routing and all the logistics/operations while on tour. Aardvark’s professional tour operations team became the face of the Husky brand, educating employees outside of Home Depot stores on the benefits of the Husky tools over the competition.
In the end, the tour was a smashing success, and Home Depot was ecstatic that Aardvark went above and beyond to meet their expectations by handling everything from customizing the vehicle to planning the route and logistics for each stop on tour.
northwell health
North Shore LIG underwent a rebranding, becoming Northwell Health, and they wanted to let the world know in a big way. They knew they wanted to do a large-scale mobile tour, but they weren’t sure how to get it done.
Northwell and The Michael Alan Group contacted us at Aardvark to plan out the perfect mobile tour. We utilized their own fleet of RVs and tricked them out with fully customized exterior graphics, interior TV monitors, information stations, displays, furniture, and lots of fun and games.
Aardvark’s vetted, experienced drivers operated both vehicles as the mobile tour traveled to multiple hospitals and healthcare facilities in the greater NYC, Long Island, and Westchester area. This metro area can be tricky when it comes to logistics and safety regulations, but Aardvark’s tour managers handled it without incident. We acquired all insurances and DOT compliances for the tour, and everything went off without a hitch.
The tour was a huge success, and it helped to introduce Northwell Health to a wider audience. It was a great way for Northwell to build excitement and buzz around their new brand.
vistaprint
Vistaprint, one of the leaders in online printing services, wanted to show off their capabilities out in the real world. They partnered with us at Aardvark to help plan and create a mobile tour.
We customized an RV, transforming it into a mobile print shop and showroom that allowed customers to go beyond the digital screen and see Vistaprint’s products and services in person. We also provided the driver and handled all tour logistics. This allowed Vistaprint to do what they do best: showcase how their online printing service benefits customers.
Since Aardvark handled the driving and logistics of the tour, the Vistaprint team was able to gain face-to-face interaction with customers. This was important to building a relationship with customers who previously only wanted to go to a brick-and-mortar printer.
The tour was a huge success, and it helped Vistaprint to introduce their online printing service to a wider audience. It was also a great way for Vistaprint to build relationships with potential customers and show them the benefits of their service.
We are the Experiential Planning Experts
When it comes to the planning and logistics of experiential events no one is better than us here at Aardvark!
We have worked with some of the biggest brands and agencies to help them plan the logistics of their most successful experiential marketing campaigns. Check out our planning and logistics work and get in touch today so we can start working on your next project!
